How do I adjust my business due to COVID?
How do I adjust my business due to COVID? A dear friend of mine and a business client asked this question today. At first I listened to what she was experiencing. What were her challenges? What was the real issue that she was looking to overcome? It is clear that COVID has asked all of us to change. I don't think we are going back. We can no longer operate from what we used to know. What we used to know is old, archaic and not up for the present moment. In 2007, I moved from Chicago to Atlanta. I found myself challenged at the circular roads, hills and found myself confused because I did not know if I was going North, South, East, or West at any given time. When I lived in Chicago, it was easy. The city is a grid with one side of it being a huge lake (Lake Michigan). There were streets that were North-South and streets that were East-West. You can tell how far you are and how long it took to get somewhere because it was a grid. Easy. ...